Jan
13
January 13, 2010 | Leave a Comment
The first time a person encounters the term, “go to person”, they may not fully understand its meaning, or its significance in business. In simple terms, a “go to person” is someone who is sought after and respected for his or her expertise on a subject. The value of a “go to person” increases significantly [...]
Jul
20
July 20, 2009 | Leave a Comment
Niche marketing is often difficult to understand because it goes against the grain of what you may have been taught about marketing. Many people are under the assumption that the more people you can reach with your product or service, the better your chances of making a sale. In all actuality, this type of thinking [...]
Jul
15
July 15, 2009 | Leave a Comment
It is a strange word isn't it? Niche. What exactly than is Niche Marketing? This is a question commonly asked, especially among those new to Internet marketing. So, to put it simply, a niche in the marketing sense is a specified group of people with a common interest. For instance, you may be interested in [...]
