What Many Businesses Miss: A Multi-Billion Dollar Market

June 7, 2009 | Comments Off on What Many Businesses Miss: A Multi-Billion Dollar Market

Obviously, the goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future. Why are moms […]

Disadvantage of using email to sell.

November 22, 2008 | Comments Off on Disadvantage of using email to sell.

Some sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to replace calls with emails when contacting with a potential client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking […]

Viral Marketing Goes Mobile

November 9, 2008 | Comments Off on Viral Marketing Goes Mobile

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is abhorrent. […]

How And Why’s Of Viral Marketing

November 8, 2008 | Comments Off on How And Why’s Of Viral Marketing

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to […]