web designWe have been looking at website design lately and there are a couple of features you should really consider when designing your webpages if you are using this website for sales.  Let’s take a look at them now.

Don’t just focus on the home page, keywords and titles.

The first step to sales when customers visit your site is to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer has visited your site, now, ensure that they get interested in your products or services and stay around.

Motivate them to buy the product by providing clear information.  If you happen to sell more than one product or service, provide all necessary information about each product, maybe by keeping the information on different pages. By providing suitable and easily visible links, the customer can navigate to these pages and get the details they need.

Understand Your Target Customers

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you won’t make much money.

Website business is an extension or replacement for a standard storefront. You can send emails to your existing clients and ask them to complete a survey or even while they are browsing on your website ask them to complete your survey.

Ask them about choices they want to see. Why do they like your products?  Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day, 7 days a week. Your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you.

People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When offering customers the option to buy online provide enough options like credit card, PayPal or other online payment services, don’t give them any reason to leave a sale behind.

Are there some other important features you think we should look at also?  Tell me below.



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