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One of the easiest ways to get traffic to your website is by article marketing.  It is not the fastest, but it is easy and cheap.  When you are first starting in the internet marketing business, you need things that are easy and cheap.

If you’re anything like I was when I started out, you have already blown your budget trying to get your website built, buying all the books under the sun, and you probably still haven’t had your first sale.  When the reality finally sets in that the internet work week is a pipe dream, you don’t have any money left to drive traffic to your website.

It is a given, that PPC will drive traffic to your site faster than any other method, but if you have already blown your budget, you need to find ways to get traffic to your site for free, and this is where article marketing comes in.

Now, just about anyone with moderate English skills and minimal writing ability can write articles and publish them on the various article directories.  And if your articles are remotely interesting, you can have them picked up by various webmasters and bloggers to use as information on their sites within hours of being published.

But just exactly what needs to be done to have these articles point back to your website?  Most experts will tell you that you need to have the all important keywords in your article point back to you website.  Well, if you are a newbie, just what is a keyword, and how is it used to point traffic to your website.

And then the expert will tell you that you need to use the long tail keyword and throw in latent semantic indexing.  Then the expert tells you that you need to pay attention to back links, reciprocal links and the next thing you know, you will probably need a witch doctor and a human sacrifice are two.  At least, that is what it felt like when I first tried to break into internet marketing.

This didn’t include building a website, learning html, php, css, or the whole alphabet of website jargon, it is no wonder that most people throw up their hands and quit.  If you try to take in everything that you need in order to start an online business, you can quickly get overwhelmed.

There are some assumptions that we will make in this report:

• You have a website.  (It can be html or a blog)
• You want to drive traffic to your website.
• You have blown your budget getting your website put together and you cannot afford PPC.
• You have basic writing skills.
• You have a burning desire to succeed.

Before we get started, there are a few basic things that you need to understand in order to implement article marketing.

• Keyword
• Back link
• Long tail keyword
• Headline
• Article body
• LSI (Latent Semantic Indexing)
• Keyword density
• Signature file, About the Author Box

What Exactly Are Keywords and How Are They Used Effectively?

One of the primary uses for the internet is searching for information.  There is a wealth of information online about virtually every topic known to mankind.  It doesn’t matter what you are searching for, you can find it online, the problem lies in finding it.

This is where the search engines come into play.  When a person tries to find the information they are searching for, they type in a word or phase that describes the information they are searching for.  This is known as a keyword.  The search engines try to match the search phrase with the millions of websites that contain the information being searched for.

The spiders (or bots) search the websites and compare them to the search phrase.  The website that has the most information (or the best matched information) will rank higher in the search engine results.  Most people will not search further than the first two or three pages of results, so it is important to get listed in the first 20 or 30 listings.  There are lots of things you can do on your site to help improve your website position.  But that is not the purpose of this report.

How do Back Links Help Your Site?

As important as the onsite optimization is, the offsite optimization is much more important, and will provide better results for your website.  One of the best things you can do to improve your search engine placement is to get back links pointing toward to website.

There are two basic types of back links, reciprocal and one way.  A reciprocal link means that your website and anther website have exchanged links pointing towards each others site.  A one way link means that the other website points at your site, without you having to point back at their site.  Obviously, a one way link is much better.

Filed under: Article Writing, Growing Your Business, Internet Marketing