DECIDING WHAT CRAFTS TO SELL

So you already have decided to start arts and crafts business online and turn your hobby into profits but still have no idea which craft to sell. There are different kinds of crafts that you can sell online. However, it is yourself who can still decide what to sell. You have to think about it carefully if you are really serious in putting up this kind of business. It is necessary to find the craft that is right for you. Finding the right craft to make and sell will lead you to success.

Here are some of the things that you can sell:

SOMETHING YOU LOVE TO MAKE

What types of crafts do you enjoy to make? Where are you good at? If you love to make beadworks, start selling your creations. Doing things you love the most is very rewarding. The crafts that you make are made out of love and passion. If you have the passion on what you do, there is no limit in your creativity. I believe that your creations are one of a kind and totally unique because your taste is different from others.

SOMETHING UNIQUE AND DIFFERENT

When recession had started, many rival craft business owners started to sell online. Even though you have many competitors on the net, you can still make sales by selling crafts that are unique and different. Unique crafts are always in demand. You have to be creative and artistic to do a make-over on your crafts. Think of other materials that you can use or try to make a new invention or creation. By putting a new look on your items you will definitely attract more clients.

SOMETHING IN DEMAND

Keep in mind that selling crafts that are in demand means big sales. Think of items that are needed by many: home décor, personalized items, accessories or gift boxes. You can also visit some boutiques, craft supplies and other retail stores to have an idea of the crafts that are highly in demand in your area. Selling crafts which are high in demand will give you an assurance that you’ll never run out of clients.

On the other hand, everything sells. No matter what crafts you decided to sell, you will have potential buyers. Just bear in mind that starting an online business from your so-called hobby needs a lot of hard work, preparation and patience.

USE ONLINE AUCTIONS TO PROMOTE YOUR ONLINE CRAFT BUSINESS

When online auctions started, many people used it for getting rid of their old heirlooms or collections. It became popular among everyone. Today, almost everyone is participating in online auctions not only to sell but to buy. That’s why people are beginning to realize that joining online auctions can be a great way to promote their business.

There are many online auctions to promote your crafts. However, joining these sites require payments for making an account. Spending a few bucks would not hurt that much, just think of the possible number of buyers who could see your advertisement.

After making an account, how do you start selling your crafts on these auctions sites? Maybe you would think that posting pictures of your crafts is already enough. Think of the following tips to make sure you would sell successfully.

1. Post great shots of your items. Make sure that your photos will definitely entice your possible clients to buy.

2. Label your craft items creatively. Include words such as unique, new, affordable or one of a kind. These words will help you to get the attention of your prospect buyers.

3. Give a clear description of the items you are selling. Provide all the necessary information that the buyers need to know. Remember that your clients cannot touch or even smell the items posted. Tell how your craft items will be useful to them and why they need to purchase something like that.

4. Expose your items in public. Choose the option “sell worldwide”. In doing so, people around the globe will get the chance to see your items. This is the best way to expand your market. Sell not only in the country where you in. Keep in mind that you are looking for clients to promote your business. Let them know you exist in the online business world.

5. Charge your customers accordingly. Do not raise your shipping charges if you want to have a good number of potential buyers. In addition to that, people browsing the net are aware of the shipping charges offered by shipping companies. Do not take advantage of them neither fool them. You have to earn the trust of your clients to get good feedbacks from them. Good feedbacks can help you to gain more clients in online auctions. Treat your customers right and you will succeed in this kind of business.

PROMOTING YOUR ARTS AND CRAFTS ONLINE BUSINESS

You already created your own website and yet you got only a few hits. Maybe you are thinking how you can get more clients to buy your items if people barely visit your website. Finding your target customers to buy your creations online is not a hard thing to do. There are so many ways on how you can promote your site without spending any cent.

CRAFT SITES: Visit other craft sites and try to add them up on your page. You may also try to exchange links with them. In this way, other people who visit their sites can also see your link and might try to visit your site too. They might not find what they are looking for on your site but who knows? After seeing your beautiful handmade crafts, they would get one.

CRAFT FORUMS: Join forums for crafters. Having some time to mingle and interact with fellow crafters will not only help you to promote your site but to learn lots of things from the experienced people who are in that business for years now. Use your URL as your signature so that other crafters can visit your site. Caftster, Craftzine and Whip-up are some of the forums that you can join for free.

SOCIAL NETWORKING SITES: Take advantage of social networking sites. Use these sites on promoting your items. You do not have to make a new account on Facebook or twitter to do so. Post a shout-out inviting your friends to check your latest creations on your online shop as well as the freebies that they can get. You can also post some of the photos of your creations. Update your followers on twitter by informing them that you have items on sale. Your relatives and friends will surely glad to visit your site to find out for it.

CLASSIFIED AD SITES: Look for free classified ad sites where you can post advertisements on promoting your crafts. You can buy, sell, share and publish all things that are arts and crafts related. Some free ad sites are www.adsubmitter.net and www.soqoo.com.

EBAY AND ETSY: You can sell your handcrafted items at any of these sites by posting some of the pictures of your creations. People around the globe might see your items and there is a big chance of getting more sales. These shopping websites offer several types of auction.

You do not have to spend a lot just to promote your website. All you need is strategy and technology to make things work.

HOW TO KEEP YOUR ONLINE CLIENTS COMING BACK TO YOUR BUSINESS CRAFT SITE


In starting an online business, it is not that easy to find customers. Nobody knows you exist. That is why promoting your business should be done often. You should never get tired of it even no one pays attention to every posting you make. Many successful online entrepreneurs started the same way you did. If you want to be as successful as them, all you have to do is to invest a lot of hard work into it. Think of ways, techniques and strategies to market your business.

In order to make sure that your online clients will visit your site again, have things in mind that will surely increase the possibility of getting them back. Do something to make your customers feel they are also part of your business.

You can earn your customers loyalty to your business by doing the following:

1. GIVE A LOYALTY PROGRAM. Have you ever had a VIP card from any establishment? Have you experienced getting another item for FREE? Many establishments have this kind of program to make sure that they will not lose their clients. It’s their way of holding and keeping them as their loyal buyers. If you want to maintain a good relationship with your customers, you have to show them that they are being valued.

2. KEEP IN TOUCH. Do not forget to email or call your clients. A simple “Hi” and “Hello” would mean a lot to them. Send them greetings during holiday season or update them with any promotional offers and new items available in your online craft shop. You can also thank them for their business with you. These simple things can make your customers feel appreciated.

3. GET FEEDBACKS. Your clients’ opinions are very important in the growth of your business. Ask them how did your services go? Let them give feedbacks or comments, even if it is negative. Through negative feedbacks, you can improve the quality of your services and products. By engaging your clients in the growth of your business, they will feel their importance to your company.

4. REWARDS. If a previous client referred or recommended you to a friend, thank them by sending something that will show how you appreciate it. You can also give discounts to their next business with you. Always ask your clients where they learned about you. If you maintain a good relationship with your clients, they will surely make another transaction or business with you.

5. FREEBIES. Surprise your former clients with something that will surely put a smile on their face and make their day great. You can give them some items for no reason. This act will create a lasting impression to their minds.

CREATE “ARTS & CRAFTS FAN PAGE” ON FACEBOOK

Facebook is the place for many people to connect and network. This is where we keep in touch and stay up to date with our relatives and friends. But it has also become another avenue for other businesses to promote their products for free.

In creating a Fan Page on Facebook, you will definitely attract more customers to patronize your creations. These customers might be your relatives or friends or other people connected to your network. Promoting your site as well as your crafts will not be a problem anymore.

Follow these simple steps to start your own Arts and Crafts Fan Page.

1. Log-in to your Facebook account. Click the word “Advertising” at the bottom of your page.

2. Click the word “Pages” next to the word Advertising.

3. Click the green button “Create a Page”.

4. Create the category and write your company name on your fan page then hit the “Create Page” button.

5. Complete all the necessary details you want to include in your fan page account.

6. Upload the logo of your arts and crafts business as your primary photo.

7. Click “Publish” so that it will become visible in public.

8. Under the primary photo of your Fan Page, click “Suggest to Friends” to have fans and choose all your friends in your account.

9. Don’t forget to be a fan of your own Fan Page to become the administrator.

You can start creating an album for different arts and crafts creations you made. Once your friends become your fans, all of the photos you uploaded will be seen by your friends. Make sure you keep them posted by sharing promos, freebies or discounts you are giving away by purchasing your creations.

There is also one way of gaining more fans in your Fan Page. It is by tagging each of your friends in the photo you posted for an album. The maximum number of friends you can tag per picture is 50. By tagging your friends, the photos you uploaded will become visible to the wall of their friends who can also check the album and be a fan of your Fan Page.

Always visit your Fan Page and respond immediately to comments posted by your fans. Do not forget to acknowledge your friends and relatives for becoming a fan of the page you created. Asking your fans for feedback will be a great way to make them feel they are connected with your online business.

CHOOSING THE RIGHT CRAFT VENDORS & SUPPLIES

You already decided what arts and crafts you are going to make and sell. Now the next thing is how to find the best and right supplies and suppliers. Without these, your business will be in big trouble. Search for the possible suppliers where you can get your supplies at the right price. Starting and running a craft business online is not that easy. It entails a lot of planning and preparation. If you want to succeed in this kind of venture, here are some things that you should do to make your business profitable.

  • Hunt for suppliers. Go store hopping. Search for all the possible suppliers that can supply you everything you need. It should be a one-stop-shop where all the things you needed for every arts and crafts project are available. Always compare prices but do not settle for less.

  • Once you find a supplier that offer great deals and special sales, get his calling card and include him in your list. Look again for another low-cost supplier. It is better to have a good number of suppliers on hand where you can get your supplies. Prices of materials change from time to time as well as the availability of the things you needed for your business.

  • Look for potential suppliers in craft books and magazines or even online. These resources have numerous suggestions of where you can find great deals on supplies. You do not have to leave just to find the right supplier you are looking for.

  • Buy in bulk or in wholesale price. Arts and crafts supplies can be bought in low prices if you purchase in large quantity. You can a save a lot of money in doing so. Always ask for the price of each supply and the discounts given for purchasing in bulk.

  • Find supplies that are on sale. Purchase these items when they are out of season. Waiting for times like this can save you up to 20% or more. You can also search for garage sale on your area to locate inexpensive craft supplies.

  • Join other crafters in buying supplies at any local shop. You do not have to buy in bulk to get the supplies in affordable price. By joining other people of the same interest in buying supplies, you can save cost.

  • Purchase only the supplies that you need for a certain project and use them wisely. You do not have to make a stock of your supplies for future craft projects. Remember that you have to spend wisely and cut costs.

  • Ask your potential suppliers if they offer free delivery of purchased supplies. There are some shops or stores that offer free delivery of goods upon reaching the minimum amount that they require. Having your supplies delivered by suppliers lessen your problem of leaving your home or being absent from work.

  • In looking for vendors and buying supplies, always keep in mind that you have to spend wisely to make your business profitable. Selling affordable items is appealing to buyers most especially in times like this.

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