Successful attraction marketers teach – they don’t sell. There is not one reason to practice old school, traditional hard sales methods, once you learn the strategies of Attraction Marketing.
As we discussed previously in our Attraction Marketing articles; credibility, trustworthiness, and becoming a “go to person”, are all important abilities you must have, or acquire, to be a successful in today’s marketing and business world.
Contrary to what you may have been told, simply possessing a popular name brand product won’t make you a successful business person. You need to put more into it than that, and THAT is teaching.
Teaching is one of the keys of Attraction Marketing and why Attraction Marketing is quickly outweighing the traditional aggressive methods of sales.
You can test it out yourself quite simply:
1. Go to your search box and type in two words of your choosing, such as laying cement.
2. Scroll down the page (there’s no need to open any sites); now make a note of eight different sites that catch your eye.
3. Now, how many sites that grabbed your attention offer to teach you something? Most likely it is either all of them, or the majority of them.
If you are a good teacher, others will naturally be attracted to you. Behind the scenes of every successful attraction marketing campaign you'll find a person with the skills of a good teacher.
If there were ever a magic potion for fat loss – it would be water.
Our bodies are comprised of about 70% water. We lose about a liter (34 ounces) of water per day under normal circumstances and when the temperature in our body rises, as during exercise, we lose higher amounts of water through sweat.
It only makes sense that we need to continually replenish this supply for water is necessary for nearly every function in our body. Water regulates our temperature, supports and protects our organs, helps with digestion, transports nutrients to our muscles and helps move along waste by products.
Water is, in essence, the key to fat metabolism. Here's why: one of you liver's primary functions is to metabolize stored fat to be burned for energy. If you are dehydrated, the kidneys cannot function properly and the liver begins to take over – as a result of working overtime, the liver metabolizes LESS fat so MORE fat remains in your body.
Sometimes we mistake mild states of dehydration for hunger. If we don't get enough fluids, our bodies give us indications that are similar to hunger pains. When this occurs, we start eating because we misunderstood what are bodies were telling us. Unnecessary calorie consumption can lead to excessive fat!
Water is a natural appetite suppressant. Drinking lots of water throughout the day helps to keep you feeling full. If your stomach feels full – you are less likely to overeat!
A constant supply of water is vital before, during and after a workout. Dehydration leads to a lack of energy, muscle fatigue and cramping. Even small amounts of water loss can hinder exercise performance.
Remember that alcohol and caffeine are diuretics, making you lose even more water, so be sure to compensate for the additional loss.
How to do it: You can replace the water lost during a typical day by drinking a minimum of 6-8 8 oz. glasses of water a day. Begin by drinking your first big glass of water right when you wake up. Drink a full glass of water with each meal. Keep water with you at all times.
To prevent dehydration, make sure you're drinking adequate amounts of water before, during and after a workout. As a rule of thumb, drink 8-12 ounces of water at least an hour before beginning to exercise, 8 oz during exercise and 8 oz when finished. If you are hungry about an hour after eating, try drinking a glass or two of water- you maybe misreading thirst for hunger. If you are still hungry after 15-20 minutes then proceed with a supportive snack to tide you over until your next meal.
Here's a ‘success strategy' to get you started: Make drinking water more fun by adding a slice of lemon or lime. Drink water out of a frosted mug or colorful glass. Grab-n-go flavor packets add variety to water between meals. Keep a bottle of water in the car at all times. At work, pack an allotted number of bottled water and set a goal to finish the pack by the end of the day.
For those who tend to prefer carbonated beverages to plain water try sparkling water. Not only is it crisp and refreshing, it satisfies the need for carbonation. Just make sure you choose a sparkling water that does not contain sugar or fruit juice to avoid additional calories.
So if your goal is fat loss, combine a total body strength training program, supportive nutrition and some interval training with your magic fat loss potion and you're destined for success!
About the Author
Holly Rigsby is a nationally recognized women’s fitness coach, certified personal trainer (CPT) and the author of the internationally popular e-book – Fit Yummy Mummy - Burn Your Baby Fat & Get Your Body Back. Go to http://www.fityummymummy.com to get your FREE copy of her special report: "The Five Ways To Boost Your Metabolism."
The first time a person encounters the term, “go to person”, they may not fully understand its meaning, or its significance in business. In simple terms, a “go to person” is someone who is sought after and respected for his or her expertise on a subject.
The value of a “go to person” increases significantly when there are fewer experts to be found on a subject. It’s supply and demand - the more people with the knowledge, the less valuable the information. The fewer people with the knowledge - the more valuable the information and the person with that information.
For example: Let’s assume that you have always been fascinated with the number of hours a deck of cards are used in Nome, Alaska before the corners are bent. You’ve done surveys for years on this subject; attended countless card games in Nome; and besides knowing the average number of times cards are used before they are bent at the corners, you’ve amassed a large amount of information about survival in Nome, Alaska’s wilderness from listening to the locals.
Now, who’s going to be the most sought after “go to person” on the subject of testimonies of surviving Nome, Alaska’s wilderness by the card playing locals. You will be, and that makes you a very valuable “go to person”.
Remember our January 8, 2009 article where we talked about credibility, and I mentioned how a simple date on a letter caused me to question this advertiser’s credibility? I went back to this gentleman’s advertising site a few days later to again look at the date on his letter. Just as I suspected, the date on his letter automatically changes with each new day. How can I trust to buy from him?
What’s the problem with this type of automation and how does it affect our trust in a person? Ask yourself these questions: When was the last time this man looked at his website? Is he still in business? If I sent him money, would I get my product? Can I really trust him? Will he work with me if I encounter any problems with his product? Your answers should tell you what the problem is.
In business (this includes all your marketing), it’s crucial to be honest, to be yourself, and to be straightforward with prospects and clients. Too many smart consumers will be on to you in a heartbeat if you are not. In business the saying goes: If one person complains, they will tell twelve people, and then it simply dominos. People like to gossip, especially when bad things happen.
Three things you don’t want to happen to you when in business are: Lose your credibility; lose the trust of others; and/or be the subject of anyone’s bad gossip. Your reputation means money in the bank and you can’t afford to lose it.
Celebrities always look fabulous. Whether appearing in television or films or strutting down the red carpet during movie premiers and awards, they never cease to fascinate us with their larger than life presence.
The truth is, it takes a lot of effort to look the way they do, and being the public figures that they are, they cannot afford to slack off when it comes to taking care of their physical appearances. Their livelihood largely depends on how they look. Aside from the clothes, the hair and the makeup, celebrities have to take good care of their bodies.
So it is no surprise that these stars have their own secrets when it comes to staying fit and gorgeous. Their health agenda can range from extreme workouts to well-planned meals. Who doesn't want to know their secrets in staying absolutely sexy? Here are some of the diet secrets of seven women celebrities.
1. Jennifer Aniston
The star of the phenomenal television show Friends not only mesmerized audiences with her adorable comic sense and her famous hairstyle, she was also known for having one of the sexiest bodies in Hollywood, as she appeared in countless magazine covers. To stay trim, Jennifer follows the 40:30:30 diet method. The diet consists of:
40% Low glycemic carbohydrates
-Foods such as beans, fruits and vegetables, legumes
30% essential fats
-nuts and seeds, fish and olive oils
It is essential that every meal should contain macro-nutrients to attain the balance of hormones and maximum weight loss.
2. Kate Hudson
The gorgeous daughter of actress Goldie Hawn gained 60 pounds during her pregnancy, which she needed to shed quickly before commencing on her next film. From her previous eating plan, she switched to a higher protein diet. She consumed high protein meals in smaller portions, and she combined this diet with an exercise program that includes weight training and cardiovascular workouts. After getting a lot of flak because of her post-pregnancy figure, Kate removed all that baby weight in only four months and has gained abdominal muscles that gained the envy of many in Hollywood.
3. Oprah Winfrey
As one of the most successful talk-show hosts in the world, there is no question that Oprah needs to maintain her physical appearance for her millions of audiences. Known as one of those celebrities who are constantly battling weight gain, she has recently toned up her figure and has never looked figure in age 50 by combining a regular exercise regime and diet plan. Oprah works out five days a week, spending 30 minutes on the treadmill and doing free weights. Her eating plan consists of legumes, fish, nuts, fruits and vegetables, chicken and dairy products that are low fat. She limits her consumption of white sugar and flour. Oprah also credits her trim figure to her habit of not eating anything after seven in the evening.
4. Gwyneth Paltrow
A lot of people may find it hard to believe that the perpetually slim Academy award-winning actress actually needs to diet. Gwyneth actually follows a healthy eating plan that resembles Oprah's, avoiding sugar and white flour. She usually follows a macrobiotic diet, eating foods like vegetables, brown rice, and lean meat. She also eliminated dairy from her diet, and does yoga everyday.
5. Madonna
The pop star known as the Material Girl has always flaunted a body that is to die for, and has become a true fitness paragon over the years. She keeps herself in tip-top shape by having Ashtanga Yoga, and follows a strict diet that mostly shuns junk foods. She adopted a macrobiotic eating plan that includes organic foods rich in lean protein.
6. Claudia Schiffer
The bodacious German supermodel eats salad and steamed vegetables for dinner and eats only fruits before the afternoon. While on locations, she prefers to eat black grapes and drinks tomato juice and herbal tea.
7. Christie Brinkley
Long-time supermodel maintains her all-American good looks by being a vegetarian. She does not keep junk foods of any kind inside her home to make sure that she does not eat them when cravings occur. She snacks on sweet potatoes in place of candy bars, and she adopts a liquid juice diet when she needs to slim down fast.
Celebrities are just like ordinary people. They need to maintain their figures just like anyone else, and there is more pressure on their part since they are constantly in the public eye. Ordinary folks can have celebrity-like bodies, too, and by following these diet and fitness plans, they can also look like red-carpet worthy.
The definition of credibility according to wordnet.web.princeton.edu is: “The quality of being believable or trustworthy”. With this in mind, have you ever started reading about someone’s great secrets to success, and failed to trust or believe a person because of their lack of professionalism and attention to details?
Case in point: Just today, I ran across a gentleman’s ad about how to succeed in business using his secrets for success. I won’t mention the site (if you email me I will send it to you so you can check it out for yourself) but his website begins as if it is a letter to the reader. “From the home office of…”, with today’s date on the next line. Today, that date reads January 8, 2010.
My first thought when I ran across his website was positive; the date alone grabbed my attention. I thought: This is fresh material written by someone this very morning – someone that is on the ball. THEN, as I read further down the page, I noticed this sentence:
“But let me make something perfectly clear before we go any further...If you don't like hearing the truth about what really works in 2007” …
Well, my bubble burst big time. Let’s see, today’s date is January 8, 2010, and his ad clearly says … “what really works in 2007”… To me this gentleman’s credibility was shot. If he can’t pay attention to such small details, how can I trust him? How can I believe in what he has to say? My thoughts to his error are that he’s purchased some PLR, and hap-hazardly thrown it on his website to earn a quick buck from me. Will he take care of me if I am his client? I can’t afford to take that chance.
Losing a prospect may seem like a large price to pay for overlooking a date, but in sales, credibility is in the details. If you want success, you must be trustworthy, honest, accurate, and actually care enough about your prospects and clients that you always put your best foot forward – that means before the sale, and of course, after the sale.
The Magic Potion For Fat Loss
